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Optimize Your Ads with
Custom Optimization Flows

Create automations that improve your Google and Meta campaign performance based on your business goals.
Create Optimization FlowSee Plans
Optimization flow canvasOptimization flow canvasStart nodeArrow connectorCampaign nodeArrow connectorPrimary condition nodeArrow connectorArrow connectorAction branch nodeAction branch nodeArrow connectorArrow connectorFinal action nodeFinal action nodeCampaign select cardCondition cardAction step cardGenerate creative card
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Campaign Optimization Workflows to Scale Your Google and Meta Campaigns

WASK makes ad optimization easy for everyone no technical skills needed. Improve your
campaigns instantly with smart suggestions, quick actions, and a clean, intuitive interface.

Create and Customize Your Optimization Flows

Build your custom workflows with smart actions and rule sets. Increase the performance and budget efficiency of your Google and Facebook ads. Let WASK take care of your daily checks and advanced optimizations.

Up to 43% increase in conversion rates.
Used by over 74,000 businesses.
Create Your First WorkflowNow
Tailored Templates, Targeted Results

Choose from 1000+ expert-crafted templates to improve your ad performance or build your own from scratch.

Continuously updated template library
Get your optimization ready in just a few clicks
Run a Optimize Template

Optimization Flow Automation Templates

WASK provides you with hundreds of optimization templates. If you find one suitable for your business, you can start using it right away.

Redesign Low-Performing Creatives with AI
Optimize Template

Redesign Low-Performing Creatives with AI

Get insights as AI redesigns the low-performing ad creatives from your Meta and Google campaigns.

Pause Campaigns with Zero Conversions
Optimize Template

Pause Campaigns with Zero Conversions

Automatically pauses ads that do not generate conversions based on your defined criteria.

Increase / Decrease Campaign Budget
Optimize Template

Increase / Decrease Campaign Budget

Adjust your campaign budget automatically based on performance using the rules you set.

Notify Me When a New Lead Arrives
Optimize Template

Notify Me When a New Lead Arrives

Automatically sends you the lead details whenever your campaign generates a new lead.

Remove Unnecessary Keywords
Optimize Template

Remove Unnecessary Keywords

Shift budget toward your top performing placements and reduce wasted ad spend instantly.

Budget Redistribution (Shift to Winners)
Optimize Template

Budget Redistribution (Shift to Winners)

Transfers budget from low-performing campaigns to profitable ones.

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Create, Run and Review with Your Team

Share your marketing automations with your teammates and create collaborative workspaces.

Cross-Platform Data Comparison
Create Collaborative Marketing Automations with Your Team

With WASK’s Custom Optimization feature, you can build your own optimization flows tailored to your business goals. The best part is that neither you nor your team need any technical knowledge to do it. WASK’s AI has already prepared all the actions advertisers need and made them ready for you to use.

Try WASK Risk-Free

Start 7-Day Free Trial

Experience WASK’s next-generation ad optimization and
actionable insights with our free trial. Optimize and analyze your
digital ads and boost your results without commitment.

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FAQ

Frequently Asked Questions

What is Custom Optimization?

What is the main purpose of Custom Optimization?

How does Custom Optimization work?

Do I need technical knowledge to use Custom Optimization?

What are some examples of Custom Optimization use cases?

Does Custom Optimization apply changes automatically?